Our purpose is helping your organization streamline its operations, enabling you to focus on your core business and achieve commercial excellence.

We are experienced strategists and executives dedicated to achieving operational and commercial business excellence.

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Our mission is to help businesses commercialize their ideas and develop their operations by providing practical solutions.

We serve as a trusted partner, assisting in optimizing operations, opening new markets, and enhancing competitiveness.

Our goal is to ensure our clients' long-term success and adaptability in a changing business environment.

Guiding Principles

Customer-centricity

We are committed to deeply understanding our clients’ needs and goals from end to end. We act as their partners, ensuring that all our solutions support their long-term success.

 

Innovation

We combine strategic foresight with operational expertise, constantly seeking creative ways to help our clients stay ahead of the competition and drive sustainable growth.

 

Reliability

By building trust through honesty, transparency, and professionalism, we guide clients from strategic vision to operational execution, ensuring seamless and reliable outcomes.

 

Sustainability

We operate with responsibility and sustainability in mind, combining business and environmental perspectives to deliver long-lasting, impactful solutions.

 

Collaboration

We unite our strengths with our clients and partners, collaborating closely to achieve common goals and ensure effective, action-oriented execution at every step.

The scope of our expertise in process and commercialization in the hybrid markets

Our Services

For whom

For organisations seeking a complete business transformation, covering comprehensive development in commercialisation, operational excellence, hybrid markets, and digital capabilities. This service is designed for companies aiming for a complete business overhaul to thrive in an increasingly digital and hybrid market environment.

 

Service Contents

  • Initial concept’s baseline analysis
  • Market insights and competitive advantage defining
  • Choises for POK (proof of concept) and implementation of testing
  • Business case decisions
  • Evaluation of go-not-go decision
  • Business strategic decision
  • Conceptual decisions
  • Go-to-Market plan
  • Supply chain development and practices
  • Delivery chain development and practices
  • Manufacturing and/or execution plan
  • Piloting and corrections with customers
  • Scaling operations

 

Benefits

  • Comprehensive business renewal providing companies with the opportunity to undergo a complete transformation, which can unlock new growth opportunities and improve profitability.
  • Integrated approach by combining commercialisation and operational excellence development, we ensure that the transformation is both strategic and practical.
  • Improved change readiness helping companies build an organization that is ready for future changes and capable of continuously improving its operations.

For Whom

For organisations that are already established but need to improve their operational efficiency and processes to maintain competitiveness.

 

Service Contents

  • Initial concept’s baseline analysis
  • Organization’s operational excellence building
  • Leading Digital Transformation
  • Procecess development and optimation
  • Metrics, data analysis and cybersecurity development
  • Technologies and architectures development and practices
  • Enhancing and developing the organization’s change capability
  • The organisation’s capability for continuous improvement
  • Enhancing the organisation’s capability for continuous improvement

 

Benefits

  • Cost savings by optimising operational processes and the supply/delivery chain we help a company to reduce costs and improve their margins.
  • Improved competitiveness enhancing operational efficiency and technological infrastructure ensures that our clients stay ahead of their competitors.

  • Better resource management assisting companies in managing their resources more effectively, leading to better performance and more flexible operating models.

For Whom

This service is designed for organizations looking to expand locally or internationally, enter new markets, and require strategic support in market research, business plan development, and scaling operations. It is ideal for businesses seeking to capitalize on new opportunities in hybrid markets while navigating the complexities of global market entry and enhancing their digital capabilities.

 

Service Contents

  • Market insights
  • Competitive advantages
  • Strategic decisions
  • Business case decisions
  • Business strategic decision
  • Conceptual decisions
  • Go-to-Market plan
  • Supply chain development and practices
  • Delivery chain development and practices
  • Manufacturing and/or execution plan
  • Piloting and corrections with customers
  • Evaluation of go-not-go decision
  • Scaling operations

 

Benefits

  • Strategic market entry offers tailored market insights and competitive analysis, enabling your organization to make informed and strategic decisions when entering new local or international markets.

  • Optimized business plans and risk management develop a robust business plan while mitigating risks through a comprehensive evaluation of market conditions, ensuring a smooth and scalable expansion process.

  • Seamless execution and scaling focus on efficient implementation, from piloting with customers to scaling operations, ensuring long-term success in new markets.

For Whom

Our service “Network Growth and Management” helps companies seeking growth and looking to leverage various financing models. We provide support in finding business partners, applying for financing models, and building networks and ecosystems.

 

Service Contents

  • Finding business partners
  • Financing models and applications
  • Building networks and ecosystems

 

Benefits

  • Your company can discover new partners to support growth and business expansion.
  • We provide support in preparing financing models and applications, which accelerates the funding process.
  • We build strong networks and ecosystems that promote long-term growth and competitive advantage.

Your trusted collaboration partners, at your service

When two seasoned business leaders join forces, something truly exceptional emerges. We have combined our expertise under the brand Business Mastery Partners.


We both find great purpose in helping organizations commercialize their ideas and develop their business comprehensively. Whether it’s tackling strategic challenges, entering new markets, or driving business growth, we have the tools and experience to elevate our clients to the next level.


We promise to deliver insightful expertise to your organization, going beyond just surface-level advice.

Marjut Kotonen

Executive in Operational Excellence and Digital Transformation

EMBA, Jyväskylä University of School Business and Economics
Lean Expert, Certified Lean Six Sigma Green Belt
Certified Prosci Change Practitioner, Business Designer


Marjut Kotonen is an executive in operational efficiency, change management, and digital transformation, with over 25 years of experience in supporting organizations through strategic and operational challenges. As the founder of Sennix Oy, Marjut has helped companies achieve sustainable growth through strategic process optimization, lean methodologies, and innovative technology solutions.


Marjut has deep expertise in lean development, project management, and change leadership, enabling the creation and implementation of effective and practical transformation strategies. She has collaborated with numerous companies, helping them improve operational efficiency, modernize operations, and enhance customer experiences.


Marjut’s approach is a combination of strategic thinking and practical action, seamlessly integrating technology and business processes to deliver measurable results. Her extensive experience and network allow her to provide tailored solutions that support the broader business objectives of companies and help organizations navigate through complex transformation processes.


Marjut is committed to continuous improvement and is a trusted advisor who engages stakeholders at all levels of the organization. Through Business Mastery Partners, she offers hands-on consulting and shares her deep insights on business development and digital transformation.

Mirja Tapio picture

Mirja Tapio

Modern Omni-Channel Commercialization Strategista and Executive

MBA, Henley Business School, University of Reading

MSc, Business and Management Research

BBA, Business Administration

Bachelor of Clothing Design and Art studies

Mirja Tapio is a visionary strategist with over 25 years of experience guiding organizations through the complexities of global and hybrid markets. As the founder of BlocksLab®, she excels in transforming ideas into successful businesses using omnichannel strategies, customer-centric designs, and strategic business models.


With dual expertise in strategic business management and research (MSc, MBA), Mirja masterfully builds and executes go-to-market strategies that are both innovative and practical. She has partnered with over 50 brands, from startups to established companies, helping them navigate international markets, streamline operations, and enhance their brand and customer experiences.


Mirja’s approach is rooted in systems thinking and leanness, combining strategic frameworks with creative problem-solving to deliver measurable results. Her extensive network, both in Finland and internationally, enables her to offer tailored solutions that meet the unique needs of each client, whether it’s entering new markets, revitalizing existing businesses, or orchestrating complex omnichannel strategies.


Fluent in Finnish and English, Mirja is dedicated to helping organizations thrive in today’s fast-evolving business landscape. Through Business Mastery Partners and BlocksLab®, she offers hands-on consulting, sharing her insights as a sought-after advisor, speaker, and thought leader in modern commercialization.

Collaborate with Us and Gain the Best Business Advantages.

Lets Get In Touch With Our Business Team Work

Our dedicated team is here to assist you with any inquiries or project needs. 

 

Reach out to us, and we’ll collaborate to find the best solutions for your business. We look forward to connecting with you soon!